I create minimal, strategic logos and identities that help brands stand out and stay remembered

I'm Binoy Nair, a logo and brand identity designer based in sunny San Diego, California. My focus is on crafting clean, purposeful design systems. My approach is rooted in clarity and minimalism - distilling ideas into bold, effective visuals that work across media and scales.With a background in visual design and a sharp eye for structure, I help brands communicate who they are at a glance. Whether it’s a startup needing its first identity or an established brand looking for a refresh, I work closely with clients to deliver designs that feel right - and last.Currently available for freelance projects and creative collaborations.